Steve Labecki

Biography:

Steve Labecki leads Altitude’s branding and rebranding initiatives as the Director of Brand Development. In this role, he is responsible for creating comprehensive brand systems for our clients, including logos, color palettes, typography, graphic elements, and image guidelines. His approach is grounded in data-driven insights derived from target demographics, competitive analysis, and a deep understanding of a financial institution’s unique personality and strategic goals. With over 20 years of experience in branding and graphic design, including 6 years specializing in the financial industry, Steve brings a proven history of award-winning work. His expertise enables him to craft a distinctive brand identity that not only sets an organization apart from the competition, but also positions it for long-term growth and recognition.