OAKMONT, PA — August 2025, Altitude, a leading national design-build firm specializing in the financial industry, is proud to announce the appointment of Steve Labecki as Director of Brand Development. In this role, Labecki will lead branding and rebranding initiatives for financial institutions nationwide, guiding clients through the creation of comprehensive, fully integrated brand systems. These systems will encompass every element of a brand’s visual and experiential identity, including logos, color palettes, typography, graphic elements, and imagery guidelines—ensuring consistency across all customer touchpoints.
Labecki’s approach is grounded in data-driven insights informed by target demographic research, competitive analysis, and a deep understanding of each institution’s unique personality, culture, and strategic goals. His work will closely align with Altitude’s broader mission of delivering turnkey solutions that seamlessly integrate brand strategy with architectural design and facility planning. With more than 20 years of experience in branding and graphic design, including the last 6 years dedicated exclusively to the financial sector, Labecki has a proven record of delivering creative, award-winning brand transformations. His expertise lies in developing brand identities that not only differentiate organizations in competitive markets, but also position them for sustainable growth and long-term recognition.
“As a management team, we have long respected Steve’s work and we believe he is one of this industry’s most creative brand visionaries,” said David Welsh, Principal | President & CEO of Altitude. “He has a keen understanding of the spatial relationship between brand and facility design. We are continually impressed by his ability to interpret color, font, and shapes—bringing them to life in a way that resonates deeply with our clients. His talent will be a tremendous asset to our company.”
Labecki’s perspective on branding extends beyond visual design; he believes in crafting brand stories that connect authentically with customers and strengthen community relationships. In addition to brand architecture and positioning, he will also support the rollout of integrated brand campaigns across a variety of marketing mediums.
“I’m looking forward to helping Altitude clients discover fresh opportunities for branding and design,” said Labecki. “Altitude has quickly built a strong history of success in the financial industry, and I’m proud to join a team that is as enthusiastic about innovation and creativity as I am.”
Altitude is a turnkey solutions firm dedicated to serving the design and construction needs of the financial industry across the nation in many areas, including facility planning, expansion, renovation, branding, design, and regulatory compliance. Working hand-in-hand with management, Altitude delivers projects that align seamlessly with each client’s vision and operational goals. With 100% of its business focused on the financial industry, Altitude’s management team brings nearly 70 years of combined expertise in banking, architecture, engineering, project management, and construction. This depth of experience ensures an efficient, coordinated process from concept to completion. Guided by core values of Trust, Loyalty, Knowledge, and Industry Experience—Altitude remains committed to delivering results that strengthen both client operations and community presence.